PRESS

5 things to consider before moving to SaaS

If you are considering a SaaS model, you are likely moving in the right direction, but before you take the plunge, here are a few things to consider

What’s driving the SaaS story?

Software as a Service (SaaS) has turned the traditional software application model on its head with features such as zero capex, no hardware requirement, and try and buy.

When AD means After Digital

Marketing methods of the ‘Before Digital’ era won’t work today. Here are new rules to engage the consumer.

Computing the true value of a customer

Who is your “valuable” customer? Find out it here.